Girl Crush of the Week: Kendall Herbst

Meet our Girl Crush of the Week, Kendall Herbst! She's a smarty-pants entrepreneur and a total babe! 
We're super excited to introduce you to our Girl Crush of the Week, Kendall Herbst of StyleUp! I am seriously in awe of Kendall. She is currently getting her MBA at MIT's Sloan School of Management (hello, BOSS LADY!), she started the ingenious email style service StyleUp with her classmate Ryan Choi this spring (in her spare time, which I'm guessing students at MIT have toooonnns of...not!), and let's just say what we're all thinking...she has the most beautiful hair I have ever seen. In. My. Life. She recommends a conditioner as her current must-have product in her Q&A below, and you better Belize I'm buying a case of it today and dunking my whole head in it in hopes of duplicating Miss K's gorgeous mane!
I was introduced to the StyleUp (and Kendall) via one of our great guy friends from home (hi Albrecht!!!) - he is one of Kendall's Sloan MBA classmates, and was kind enough to send out the link to all of our girlfriends from home when StyleUp went live with the note "Girls, I thought you might like this...Dolder, I'm looking at you!" There are few things in this world that delight me more than when guy friends give me intel for Tartan & Sequins (or when they scream "HWSI!!" "HWSI!!" at bars and make me take their pictures), so obviously I was a member of StyleUp in about 2 seconds flat.

Here are the (almost too cool to be believed) deets on StyleUp - StyleUp aims to make getting dressed more fun and effortless for women by sending them one email each morning that includes their local weather and a great outfit that suits their sense of style. Whether you're a jeans and tank top girl, a Louboutin and leather pants lady, or anything in between, StyleUp's got amazing looks for you! And the kicker? It's totally free! 

Check it - these are the adorable looks StyleUp sent me this week: 
And, as if it couldn't get better, this week StyleUp just became shoppable! I know - so smart! Kendall clearly didn't go to school to eat her lunch, that's for sure (do your grandparents ever use that expression to convey that someone is smart? I thought I should translate from 1950's jargon just in case). More proof that StyleUp is the They were just nominated for Daily Candy's "Start Small, Go Big" contest in the digital & tech category, which is amazing!

Have so much fun getting to know Kendall, and be sure to sign up for StyleUp's daily emails - they will legit change your life!  I mean, look at Olivia - that's the happiest I've ever seen her!

  • Style icons? I love Sofia Coppola’s understated point of view; she seems to appreciate great clothes without spending all morning getting dressed. 90’s Kate Moss will forever be a personal favorite too – everything the girl wore was right on.
Kendall interviewing Christian Louboutin. I mean have you ever!? Such an awesome pic!
  • Design philosophy? The goal is always elegant and minimal.  The reality is always a bit relaxed and disheveled.
  • Favorite book of all time? Oh gosh, books are the best, huh?  The one that jumps to mind is The Year of Magical Thinking. 
  • Best advice you ever received? Anything Coach Taylor or his wife Tami say on Friday Night Lights.
  • Favorite stores? I can’t go into J.Crew or Madewell without wanting to buy everything. Catbird in Williamsburg, Brooklyn sells lovely, delicate jewelry. I wear their thin anklet every day. Online, I’m crazy for Everlane.
Kendall swinging by the Polyvore a Bo$$.
  • Dream place to live? I love NYC – don’t get me wrong.  But it’s fun to daydream about a couple quiet years up in the Hudson River Valley or in Portland, Maine. Santa Monica would be wonderful to try too.
  • The one product you're obsessed with right now?  L’Oreal’s Absolut Repair conditioner.  My hair would be a disaster without it.
  • Biggest indulgence? Lazy Sundays.  Once in a while, I’ll take a day to do nothing other than read the paper, watch Bravo, think about StyleUp and browse Net-A-Porter.  I can spend the whole glorious day in sweatpants.
"Oh hello, I didn't see you there! Just hard at work on StyleUp!"
  • Girl crush? I adore funny women. Amy Poehler and Tina Fey seem like the coolest ladies in town.
  • Favorite song? I was going to say something by Bon Iver or M83, but I just checked my top 25 most played songs on iTunes and it’s all Rihanna, Beyonce and Taylor Swift. So…I’m not as cool as I think.
  • Prized possession? I started writing a journal the night before I went to college and I’ve continued ever since.  The content is usually mundane, if not totally embarrassing. Nonetheless, I appreciate that I can look back on my life like that.
  • Current hangout? Lately it’s been anywhere that serves oysters.  Mermaid Inn Oyster bar is the closest to my apartment, so I end up there a lot.
  • Motto? Do what you can with what you have. 
  • Best place on earth? Tuscany is tough to top.
  • Favorite drink?  Sancerre in the summer, Cab in the winter, and vodka, tonic and a splash of grapefruit juice when all else fails.
Wearing camel to ride a camel. It's like whatever.
Now that you adore Miss Kendall as much as we do, be sure to sign up for StyleUp's daily emails (they are seriously awesome!), and follow her adventures on her social media handles listed below. Many thanks to the lovely Kendall for being so kind as to let us feature her! 


  1. Totally want to sign up...but is there a way to do it without using Facebook??

  2. Hi! Right now, you have to login via Facebook (but we won't post anything without your approval!) & soon we'll offer an email login too.

    XO Kendall


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